The fashion app Daydream uses natural language and image recognition to seriously streamline the shopping experience.

What we love: Ask a question in the chat (“I’m looking for a floor-length black velvet dress under $200 that’s black-tie appropriate”) and Daydream will scour the offerings of over 10,000 brands to find options that fit the bill. Add extra details and upload reference images to refine your prompts even more.

Quick tip: Get more granular with your search by using the More Like This button. No filters here, just natural language descriptors—like “more affordable” or “in red.”

Meet the creator: For founder and CEO Julie Bornstein, the shopping experience is highly personal. “Shopping is my favorite pastime—in stores and online—and I’m always hunting for the perfect blazer, boot, or blouse,” she says. “I dreamed of having one place where I could access all the best brands to fill my needs.”