You'd think an app that lets you post your content across multiple social networks would be a simple no brainer, right? Wrong. I've tried all Buffer's predecessors and they were all variations on kludgieness, ranging from clumsy, to overly complex, to downright weird. Buffer gets it right. Clean, simple UI and standard behavior across all its permutations: app, web site, and browser plugins. That's not to say it's perfect. For instance, if you've created a post to multiple networks using the same schedule, and then decide you want to change the schedule, you'll need to update the schedule for each target social network separately. Likewise, if you manually change a schedule, then Buffer may double book a posting for the same time in your default schedule. For example, if you have a schedule for 12, 3, and 6, with your last post scheduled for 12, and you decide to manually reschedule that post to 3, when you post another without manually setting its schedule, it will schedule the new post also for the 3 o'clock slot instead of the 6 o'clock slot. These annoyances are a little time consuming to wrangle from a service that's meant to save you time, but they're still not as annoying as the competition.