Packed with luxurious spatial content and interactive storytelling, the innovative Gucci app on Apple Vision Pro brings the historic fashion brand into the future – and puts its most iconic looks right in your space.

What we love: Travel to a fashion show in Milan. Sit backstage for makeup tutorials. Visit the brand’s innovative design studio. All of these experiences are tailor-made for Apple Vision Pro, transporting you to immersive, detail-rich environments with 3D models of handbags and shoes that look just like the real thing.

Don’t miss: Building Gucci’s iconic 1947 bamboo bag using interactive, step-by-step instructions. Burn, bend and polish the handle, then piece the other elements of the bag together in Gucci’s ArtLab. When you’re done, take a trip to the Gucci Archives to learn more about the handbag’s history and pick a colour for it.