Helm for App Store Connect
Manage updates & beta testers
Free · In-App Purchases
Speed up your development process and join the 14K+ incredible app developers who already love using Helm for App Store Connect!
Meet Helm for App Store Connect, the all-in-one iOS and macOS app that enhances App Store Connect, supercharging your app updates, localization, and ASO with AI-powered tools.
■ The Fastest Way to Update All Your Apps
Helm is up to 12x faster than the App Store Connect website, giving you more time to build features.
■ The Easiest Way to Translate & Improve Text
Harness AI to enhance text, generate keywords, and translate content for all localizations with one click.
■ We Handle Your App Store Optimization
Helm alerts you to duplicate keywords and offers insights from ASO experts. Preview your app in search results to ensure it looks perfect.
■ Pricing made easy with PPP and more.
Manage your In-App Purchases, subscriptions, and pricing directly from Helm. Create products, set up offers, and adjust pricing across territories with the least effort possible.
■ In-App Events
We have been working hard to make it easy for you to create and submit In-App Events! These events will help you attract new users, keep active users informed or bring back lapsed users. It’s also an excellent tool for communicating relevant information.
■ Do More with Customer Reviews
Respond quickly using templates, translations, and AI assistance. Helm translates reviews and generates pros-and-cons lists to guide your improvements.
■ Update Screenshots without any problems.
Easily arrange & replace screenshots, auto-remove alpha channels, visionOS simulator support, and Magic upload! We make sure images go to the correct size, locale, and in the right order!
■ A better TestFlight
With Helm, you can effortlessly draft your TestFlight release notes and send them whenever you’re ready. Just a single click is all it takes to invite all groups or use the previous release as a starting point. This gives you complete control and peace of mind before shipping your TestFlight build. You can even connect your address book and invite any of your friends to the latest beta!
■ App Store Nominations
Draft and submit your nominations to tell the App Store editorial teams all about your wonderful app.
That’s not all…
- Helm is designed with every detail in mind, we aim to provide the best experience out there for App Developers.
- Clever Localizations: Apply your base language text to all supported languages with one click.
- No Login, Still Secure: Add a password to Helm and lock/unlock access with Touch ID.
- Easy Setup & Support for Multiple Teams: Set up team members with an encrypted .helm file and limit access to specific apps.
- Easy-to-Read App States & Direct Submit: Understand your app's state and skip the “ready for review” state if desired.
- Launch Checklist: Never guess what's missing before submitting again.
- Dark Mode: Ship updates at night without straining your eyes.
- Review Sharing: Generate and share images of your favorite reviews.
- Keyboard shortcuts: Become even faster at shipping updates with quick intuitive keyboard shortcuts
Try Helm for free today and share your feedback!
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more ■ New
- You can now import and use your own PPP indices in the app
■ Improvements & Fixes
- In-App Purchase detail page now loads more efficiently
- Corrected PPP calculations for non-US price points
- Fixed typos in the new feature announcement modal
- Warnings for build and version number mismatch are now more consistent
- All models work when using your own API keys
2.2.2 16 Apr
■ New
- You can easily duplicate an In-App Event to use as a base for a new one
■ Improvements & Fixes
- Fixed a bug that caused some buttons to have white text on white buttons
- You can upload files again when giving feedback
- Loading issue fixes
2.2.1 8 Apr
In-App Purchases are here! This is our biggest feature to date. You can now manage your app's In-App Purchases and Subscriptions directly from Helm:
- Create, edit, and duplicate products and subscription groups
- Configure pricing across territories using discounts, multipliers, or Purchasing Power Parity (PPP) indices
- Set up introductory, promotional, and win-back offers
- Generate and manage offer codes
- Schedule price changes
- Localize product listings
- Track everything you need to launch a new product with Launch Lists
- Upload promotional images and review screenshots
Other improvements
- Added support for the App Store's 11 new languages
- Warning when selecting a build with missing encryption documentation
- Fixed a bug where TestFlight feedback without a message wouldn't load
- TestFlight feedback can now be opened in Xcode
- Release App button now shows a loading indicator while the app is being release
- TestFlight performance improvements
2.2 2 Apr
Bug fixes and improvements.
2.1.7 26 Mar
■ Improvements & Fixes
- Fixed a bug that made “Expedite” disabled in the menubar
- Improvements to PPP of pricing and availability
- Bug fixes for Screenshot managements
2.1.6 18 Mar
■ Improvements & Fixes
- UI improvements to the App Pricing and Availability set up flow.
- Fixed wrong calculations in certain territories with some PPP indices.
- UI for PPP indices is now the same across the app.
2.1.5 14 Mar
■ New
- Support for managing your app’s Pricing and Availability.
- Launch List now includes Pricing and Availability for new apps.
- Added a closed-beta unlock flow for the In-App Purchases area.
■ Improvements & Fixes
- Made the email validation more lenient.
- In App Event deep links now suggest the most used format.
- Fixed an issue where the In App Event preview would not show the primary language’s image as a fallback.
- Crash log download names are now unique to a TestFlight feedback to avoid conflicts.
- Fixed an issue where replying to reviews could hang; replies now update more reliably in the reviews list.
- Improved the App Details launch checklist on macOS with better sizing and scrolling, reducing overflow/cut-off issues.
- Fixed Command + Q so quitting Helm works while the app is locked.
- Polished spacing in the manual TestFlight invite email field.
2.1.4 13 Mar
■ Improvements & Fixes
- Fixed an issue where submission would fail with no items occasionally.
- Onboarding improvements.
- Improvements to the Age Rating Declaration sheet save logic.
- Age Rating Declaration launch list entry now shows if there are missing values.
- Age Rating Declaration launch list entry opens the declaration sheet directly on tap.
2.1.3 23 Feb
- Refresh button styling improvements
- Copy from previous version now also shows up for Promotional text
- Made screenshots move actions clearer
- Pro tips now hide correctly when needed
- We now warn you if you’re about to submit the wrong version
- UI Improvements for the toast message
- Some smaller UI inconsistency removal
- You can now submit your app for promotion from the state info modal
- Fixed a bug for TestFlight Group syncing and pinning
- Fixed a bug that would override the start date of Nominations
- Made sure scroll indicators are visible for screenshots
2.1.2 6 Jan
It’s the last update of 2025, and we’re going out with a big one! Thank you for all the support, and we can’t wait to bring you some big features in 2026. Happy New Year!
# NEW
- TestFlight Feedback & Crashes: Read and process your TestFlight feedback directly in Helm
- Integration with Linear, GitHub, Tasks, and Things to easily create tasks based on TestFlight feedback or Customer Reviews.
- Automatically keep TestFlight groups in sync when submitting for review
- You can now set up TestFlight recruitment criteria
- We have redesigned both the Nominations and Customer Reviews pages to be even better and more focused.
- We now help you prepare your app for sale with a single button!
- Helm Passport is now available on macOS too, so it's even easier to use your collected stamps
- Completely redesigned the TestFlight invite flow to be much more straightforward and more intuitive.
# IMPROVEMENTS
- You can now filter Customer Reviews by Territory and have multiple rating filters
- Helm now fully respects your macOS accent color (e.g., if you've set your system accent to Orange, Helm looks more orange too).
- We've improved our submission logic.
- Updated App Store Award winners (Congratulations!).
- Tweaked our brand blue a bit.
- Customer reviews should be translated better.
- Customer reviews now show more clearly how it’s translated.
- TestFlight test information is now easier to find.
- We now show the complete tester count in TestFlight builds.
- You can now set TestFlight groups as favorites to make them easier to access.
- You can now create a TestFlight group based on your collected stamps.
- Improved the way you set dates for In-App Events
2.1.1: Includes a critical bug fix that made Helm crash when scrolling up and down in TestFlight feedback
2.1.1 30/12/2025
It’s the last update of 2025, and we’re going out with a big one! Thank you for all the support, and we can’t wait to bring you some big features in 2026. Happy New Year!
# NEW
- TestFlight Feedback & Crashes: Read and process your TestFlight feedback directly in Helm
- Integration with Linear, GitHub, Tasks, and Things to easily create tasks based on TestFlight feedback or Customer Reviews.
- Automatically keep TestFlight groups in sync when submitting for review
- You can now set up TestFlight recruitment criteria
- We have redesigned both the Nominations and Customer Reviews pages to be even better and more focused.
- We now help you prepare your app for sale with a single button!
- Helm Passport is now available on macOS too, so it's even easier to use your collected stamps
- Completely redesigned the TestFlight invite flow to be much more straightforward and more intuitive.
# IMPROVEMENTS
- You can now filter Customer Reviews by Territory and have multiple rating filters
- Helm now fully respects your macOS accent color (e.g., if you've set your system accent to Orange, Helm looks more orange too).
- We've improved our submission logic.
- Updated App Store Award winners (Congratulations!).
- Tweaked our brand blue a bit.
- Customer reviews should be translated better.
- Customer reviews now show more clearly how it’s translated.
- TestFlight test information is now easier to find.
- We now show the complete tester count in TestFlight builds.
- You can now set TestFlight groups as favorites to make them easier to access.
- You can now create a TestFlight group based on your collected stamps.
- Improved the way you set dates for In-App Events
2.1 30/12/2025
■ New
We now support App Previews! You can now upload and manage your App Previews (Videos) right within Helm.
■ Improvements & Fixes
- Keyword translation improvement: We now translate up to the 100-character limit instead of throwing an error
- Contrast improvement for Dark Mode
- We now use GPT-5.1 as the default AI model
2.0.8 02/12/2025
■ Improvements & Fixes
- You can now set reasoning effort when you use a custom AI setup with GPT-5
- Fix for GPT-5 not working because of temperature
- In-App Events have updated context menus
- Positioning of “Add” for In-App Events and Nominations has been updated to be more consistent
- Nomination type selector for Nominations has been updated
- Fix wrong orientation being used for macOS Screenshots
- Fix replace context menu not working for Screenshots
- Fix issue where uploading a screenshot with the same name as a recently uploaded one would show the wrong preview
2.0.7 20/11/2025
■ New:
- You can now import and export your app versions as .CSV files for offline editing or version control.
- It’s now possible to select any of the GPT-5 models if you have a custom AI setup.
- Share what’s new with the click of a button! (Right now it’s only text, we will make it fancy later)
■ Improvements & Fixes
- Enhanced error handling to provide clearer messages.
- Fixed a bug that prevented our feedback form from working for some users.
- The loading state for ‘Releasing to All Users’ now only appears at the right moment.
- We now warn you before releasing to all users.
- Numerous bug fixes for screenshot handling.
- Added support for landscape screenshots on iPadOS.
- The replace screenshot button was broken.
- Launchlist no longer requires iOS screenshots if you have iPad screenshots.
- Improvements made to app icon presentations.
- Removed duplicate upload area for macOS screenshots.
- Fixed a crash that occurred when removing keywords quickly.
- Added an option to "Copy RevenueCat ID" in the help menu for support purposes.
- Waiting for Review now has a different status color.
- Fixed bugs related to URL text fields.
- Resolved navigation issues when accessing TestFlight beta information.
- You can now set the age rating declaration as empty for new apps.
- Speeded up the animation for presenting asset actions.
- Fixed an issue where AI models would revert back when switching to another.
- Corrected the wording of the Add for Review loading state.
- Fixed a missing checkbox for In-App Events.
- Updated the color for saving drafts in nominations.
2.0.6 06/11/2025
- Toastmessage URL wasn’t clickable
- Added back the option to download Diagnostics
- Some smaller improvements
2.0.5 18/10/2025
■ New:
- You can now accurately set all the correct Age Ratings.
- Managing and setting Accessibility Nutrition Labels is now possible.
- When Apple assigns your app new App Tags, we will highlight them in the ASO section, and you can remove them if you don't like them.
■ Improvements & Fixes
- Adding or editing a version is now only permitted when appropriate.
- Enhanced information for the rejected state.
- Fixed a bug that sometimes displayed the wrong app icon.
- Smaller UI refinements.
- Fixed a bug that prevented saving due to an ineligible build being auto-selected.
2.0.4 14/10/2025
- Hot fix for the sidebar
- You can now import and export setup files at all times
2.0.3 01/10/2025
■ In 2.0.2:
- Fixed a bug that made Helm crash from the welcome view
■ Earlier:
- There is now an option to disable the MenuBar icon
- Bug fix where we would count and show the keyword count wrongly
- Window size restoration should be improved now
- Devices for screenshots now show all new devices
- Correctly display resolutions for 6.1” and 6.3” screenshots
- All new device sizes are supported in screenshots
2.0.2 30/09/2025
■ Improvements & Fixes
- There is now an option to disable the MenuBar icon
- Bug fix where we would count and show the keyword count wrongly
- Window size restoration should be improved now
- Welcome UI bug fix
- Devices for screenshots now show all new devices
- Correctly display resolutions for 6.1” and 6.3” screenshots
- All new device sizes are supported in screenshots
2.0.1 29/09/2025
Hi all! We’d like to introduce you to Helm 2.0! We have redesigned Helm to integrate seamlessly with macOS 26, and with this release, we have refactored and improved performance on almost every page of our app.
Although the release list doesn’t appear to have many new additions, you’ll find that it has become a much better app.
■ New:
- Completely redesigned with Liquid Glass for macOS Tahoe
- Added a first set of actions to shortcuts to be used via quick actions.
■ Improvements & Fixes
- Template improvements
- Fixed a bug where Helm wouldn’t open via the app icon
- You can now fill in App Review Details from contacts
- Added more items to the app’s Launch List
- Improved the performance and reliability of screenshot management.
- Fixed a crash that would sometimes happen on the TestFlight tab.
- You can now right-click on a duplicate keyword to only use it in the current language.
Now that we’ve shipped this, we will continue to do minor fixes in between, but we will have two main focus points:
1. In-App Purchases / Subscriptions / Pricing (PPP anyone?)
Many of you are aware that we have been working on this for a while, and we are committed to making it the best experience available. Pol will focus solely on the above from now on, and we aim to open an early beta for this soon.
2. TestFlight Improvements
Hidde and Frank will focus a lot on TestFlight. We already support TestFlight, as you know, but we feel like we can do much better here! TestFlight and managing betas are a big part of your development flow, and we want to improve this to make it as easy as possible. Would you like to help, and let us know how you manage and maintain betas? We’d love to chat!
Thank you again for your support, and please keep an eye out for our social media channels to stay up to date.
2.0 27/09/2025
■ Improvements & Fixes:
- Testers can now only be added to builds with a valid state.
- Resolved an issue where the What's New section was not editable for some builds.
- Improved visual indicators for pickers
- Faster loading times in the version views.
- Nominations can now be updated after they are submitted.
1.6.1 17/08/2025
■ New:
- You can now manage App Clip Default Experiences directly in Helm
■ Improvements & Fixes:
- Saving from the Translate All modal no longer changes the selected language.
- Save button in the Translate All modal shows a loading state while it is saving.
1.6 05/08/2025
■ Improvements & Fixes
- Remove the TestFlight public link setting from internal TestFlight groups.
- App no longer crashes when dismissing the Toast Message view.
1.5.13 29/07/2025
■ New:
- You can now search for languages in the language switcher
■ Improvements & Fixes
- Better error handling when the translation fails because of DeviceCheck
- Hide translate options if version state is not editable
1.5.12 23/07/2025
■ Improvements & Fixes
- Fixed an issue where improving and translating text would fail with some AI models.
- Improved new version creation performance.
- Fixed a crash in the Feedback screen.
1.5.11 15/07/2025
■ New
- You can now import and use your own PPP indices in the app
■ Improvements & Fixes
- In-App Purchase detail page now loads more efficiently
- Corrected PPP calculations for non-US price points
- Fixed typos in the new feature announcement modal
- Warnings for build and version number mismatch are now more consistent
- All models work when using your own API keys
more Version 2.2.2 16 Apr
Data Not Linked to You The following data may be collected but it is not linked to your identity: