There’s a world of what-ifs out there – sometimes you need a helping hand to make them a reality. I am keeps you centred with a collection of affirmations, giving you the focus you need to shift your mindset towards a more positive direction.

What we love: Personalising affirmation statements that resonate with us the most. From removing self-doubt to forming meaningful connections, your goal can factor into the mantra you choose, set against your favourite background.

Quick tip: Need quick reassurances of your inner strength throughout the day? Use I am’s Home Screen and Lock Screen widgets (iOS 16.1 or later required for the latter) to keep your affirmations visible, and set app reminders to put aside time for writing down positive thoughts.

Meet the creator: Monkey Tap’s other releases include the light-hearted Laugh My App Off. Even though this one has a very different focus – it’s all about fun and humour – it uses the same winning formula of reminders, widgets and personalisations to brighten up your day.