TikTok has been the source of many a cultural phenomenon, and this one is quite the page-turner.
Search for #BookTok – you can also add your country name, for example #BookTokFrance or #BookTokBrasil – and you’ll be treated to an endless stream of users posting about the latest must-reads or dissecting book tropes such as “fake dating” or “enemies to lovers”. Lots of authors are also joining this book-obsessed space on TikTok to discuss their upcoming titles or promote existing series.
Want to elevate your bookworm status to BookToker! Here are a few tips to get you started.
Find your book mates
The best way to see great book content on TikTok is by engaging with lots of book-related accounts. Search for and follow your favourite bookshops, book podcasts, critics or publishers, and the app will start serving you up more of what you love. Make sure to also follow some established BookTok accounts with large followings – they’re a great source of inspiration for other accounts you might like.
Read, record, share
You’ve seen how others do it, now it’s your turn. Pick the book or books you’d like to feature and brainstorm some video ideas – the more creative the better. Tap + directly in the app, select a song and start recording. Don’t forget to add #BookTok before posting.
Keep it up
Now you’ve started, continue posting regularly to boost your engagement. Keep things interesting by creating different types of BookTok content, such as book reviews, lists, unboxing and tropes. Go further by re-enacting scenes from your favourite title or sharing your reaction to major plot twists.
Reading not only has the power to open your mind and stimulate creativity, it also enhances critical thinking, expands vocabulary and builds your knowledge base. We can’t think of better reasons to join the BookTokers who are bringing a fresh, innovative perspective to the books industry.